AIOU COL MBA Project Brand Loyalty
Pepsi Cola and Coca cola are two Leader brands that are fighting in the market. Both are the competitors each other. We have also seen that most of the people prefer to purchase Pepsi brand, but on other side Coca cola has also very loyal customers who prefer to drink Coca cola Brand. So people think both are the market leader. Now question raise who is the market leader which of them what is the ground reality, every person want to know who is leader from them. Hence this project is also going to find out brand loyalty towards both brands. For the sake of getting result, what are various factors that help the customers to buy specific products?
The study is going to conduct purely to analysis comparison brand loyalty between Pepsi and Coca cola. After this study, reader will be enabling to understand why he or she prefers to buy particular brand and what reason is behind. In the market both brand are very useful People prefer to drink only two brands soft drink e.g Pepsi cola and Coca cola. Hence the reason for conducting this study to analysis brand loyalty and customers satisfaction towards both companies brand.
Brand loyalty and customer customer satisfaction
The project back ground is to analyze both companies customers brand loyally towards Pepsi cola and Coca Cola. These two companies are competitors have good image in the consumer mind. My study will find out the various factors that force customers to buy specific products. So for this purpose this study will decide to work on it both companies have been fulfilling the perceive value of the customer i.g. price paid is reliable, etc So according to market both companies have good reputation and doing more and more hard work for brand loyalty between customer or consumers.
Commonly perception has been observed from various arguments that both companies have been fulfilling the perceive value of the customers, the perceive value of the customers, the price paid is much reliable against the value of the customer, hence the price paid factors is much reliable against the value in my study so I will find out how much strong these arguments. What are the vital reasons are behind to successfully fulfill the perceived value of customers.
Marketing mix of the Pepsi Cola
Marketing Mix is situating of marketing aspects that the firm uses to follow its marketing objectives. Marketing mix has been classified for these marketing tools. These marketing are classified and called as the Four Ps i.e. Product, Price, Place and Promotion.
Product
The Primary marketing tool is product which includes product design, quality, features, branding, and packaging. Pepsi makes product quality according to customers desired then their competitors. Pepsi has promised to their customers regarding to quality not compromise on Price.
