MKT619 Final Project Marketing Sample
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MKT619 Final Project Marketing Topics
- Brand as a source of competitive edge (Comparison of two brands
- Brand development process (Comparison of two brands)
- Role of advertisement in brand image (Comparison of two brands)
- Consumer perception regarding the in-store environment: A comparative study of two mega stores A & B.
- Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
- Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
- Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.
- Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
- Comparison of Perceived quality and Store image of hypermarkets.
- Effect of brand equity on product purchase decision: a study of cosmetic products users.
- Effect of retail branding on consumer buying behavior: a study of fashion brands.
- Effect of advertising spending on brand loyalty.
- Effect of advertising spending on customer satisfaction
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